I.D. Premier is a luxury vinyl tiles from Tarkett Floors for flooring in shopping environments.
Every store has its own mission. To communicate its brand and personality, to attract and welcome customers, and to provide a perfect environment for their shopping or leisure experience. Flooring is the stage on which it will deliver its message.
The flooring can have subtle and supporting roles: to reinforce an image, set a mood or encourage an emotion. It may provide an unobtrusive but supportive context for merchandise, or help to establish a distinctive, exclusive atmosphere that accurately expresses brand personality.
But its visual contribution is only part of its role. Function is vital too. In busy stores, some floor areas need lasting strength to cope with heavy daily foot traffic, particularly near entrances. In lighter traffic areas, the floor may have a more exclusive or specialist focus. Whatever their role, all floors must be very easy to clean to ensure good looks are retained, and life cycle costs kept low.